We fight desertification in Tanzania with female empowerment

For every AMA jewel sold, a tree is planted in Tanzania, helping combat desertification and promoting female empowerment.

Empowering women

The Maasai women, traditionally faced with complex social challenges like limited access to the job market, benefit from our initiative as they can be effectively employed in agriculture. We provide trees for the Arusha region and support the Maasai women with training on how to care for them. This helps them create food security and develop their role in society.