Sustainable High Jewellery

We create unique jewellery thanks to the skilful hands of the best artisans from Valenza, who have always represented the excellence of Made in Italy production. We use only lab-grown diamonds and recycled gold to sustainably innovate high jewellery Made in Italy. Additionally, for every piece of jewellery created, a tree is planted in Tanzania.

Pendants
Earrings

Each AMA piece is customizable and unique.

AMA is an innovative brand of fine jewellery that combines craftsmanship, sustainability, and technology.

Zero mining

AMA jewellery comes from the union of innovation and sustainability: lab-grown diamonds, identical to natural ones, and 18-carat gold that is entirely recycled. The future of jewellery is here, transparent and responsible.

Sustainability

For every piece of jewellery, a tree is planted in the AMA Forest in Tanzania, a project that promotes reforestation and empowers Maasai women by offering them opportunities for growth and independence. Each AMA jewellery piece is unique and identified by a serial code, certifying the sustainability of the supply chain.

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© 2024

Administrative address: Via G. Donizetti, 14 15048 Valenza (AL) Italy

Legal address: Via Poggio del sole superiore, 1/1 Albissola Marina (SV) Italy

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The only thing that distinguishes a lab-grown diamond from a mined diamond is its origin.