The 4 C's of Diamonds

Each diamond is unique and precious, with its own distinctive characteristics that tell a story of its own. The "4Cs" – Cut, Colour, Clarity, and Carat are the four fundamental characteristics that define the beauty and value of a diamond. Each of the 4Cs is carefully measured and evaluated, providing valuable insights into the quality of the diamond. Understanding the 4Cs can help you select the perfect diamond—one that will be a cherished piece of jewellery for a lifetime. Let’s explore these remarkable qualities together.

Cut: The Magic of Light
The cut is the beating heart of a diamond's beauty. It transforms the raw stone into a sparkling jewel through a perfect balance of proportions, symmetry, and polishing. A well-executed cut gives the diamond extraordinary brilliance, reflecting and refracting light to create that characteristic "fire" that enchants us. Even a diamond with excellent colour and carat can appear dull if its cut does not reflect light properly. In contrast, a well-executed cut enhances the diamond’s luminosity and sparkle, bringing it to life.
Colour: The Purity of Transparency
The colour of a diamond, or rather, the absence of it, is one of the most fascinating characteristics. While diamonds can display subtle nuances of colour, the more colourless a stone is, the rarer and more valuable it becomes. A pure, transparent diamond has an unmatched allure, effortlessly capturing the eye and reflecting light with elegance and grace.
AMA USES ONLY THE HIGHEST COLOURS IN ABSOLUTE TERMS. THE SELECTED DIAMONDS ARE COLOR F OR SUPERIOR
Clarity: The Essence of Perfection
Each diamond has its story, and clarity reveals how free this story is from imperfections. The clarity of a diamond indicates the absence of internal inclusions or surface defects, making it brighter and more precious. Inclusions are tiny traces of the natural formation of the diamond: the fewer there are, the purer and more brilliant the stone becomes. A diamond with high clarity shines unobstructed, reflecting its true inner beauty.
AMA ONLY USES DIAMONDS WITH EXTREMELY HIGH CLARITY. FROM VS TO SUPERIOR
Carat: The Weight of Value
It is important to know that the carat of a diamond refers to its weight, not its size. When it comes to carat, bigger does not necessarily mean more beautiful. A well-cut stone can appear larger and brighter than one of the same carat weight but with a less accurate cut, because the cut maximizes the light that passes through the diamond. Carat alone doesn’t determine a diamond’s value; it is the balance of cut, colour, and clarity that gives the diamond its unique charm and brilliance.

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